at The College Board in Little Rock, Arkansas, United States
Job Description
Communications and Marketing InternCollege Board - Communications and Marketing
Location: This is a fully remote role.
Type : This is a temp, 1-year internship position that will be starting this summer. Interns will have the opportunity to work full-time (40 hours) in the summer and part-time (20-25 hours) during the fall/spring while attending school.
About the Internship
The College Board Communications and Marketing internship program gives students an opportunity to gain meaningful experience in disciplines that create and support college readiness and the college planning process. The program takes great pride in fostering the up-and-coming communications and marketing stars of tomorrow. Through our hands-on program, students are embedded with our team and take on meaningful roles and responsibilities alongside a dedicated team of professionals that share the stories of how our programs and services help millions of students transition to college and career. The internship program transitions students from college or university curriculum to practical applications in professional organizational communication and/or marketing project settings.
The College Board Communications and Marketing internship program:
- Develops future communications and marketing leaders.
- Provides students meaningful professional experience in preparation for related careers.
- Supports competency in four key areas: research, planning, implementation, and evaluation.
About the Opportunity
The Communications and Marketing intern will have a unique opportunity to work in a fast-paced environment while gaining real-world experience in communications. The intern will join the Communications and Marketing team in sharing compelling stories about the College Board, our programs and services, and the students we serve. Whether you're a creative storyteller who likes to write, or use a range of communications tools to animate ideas, or you're looking for effective ways to distribute action-oriented content to others, you can expect to develop confidence and marketable skills by engaging in or assisting a specific team within one of the following areas:
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Video Production: This intern will support our content and editorial team to craft and write stories through videos and graphics that bring visual elements to life whether that is through releases, events, or social engagements. You're a storyteller with a knack for creativity, thinking outside-the-box, and developing organized processes to track and complete work. You're able to empathize with key audiences and develop unique understandings of the voices that matter most. You're likely pursuing a degree in film studies, communications, digital media production, or graphic design/visual arts. This person should have prior knowledge of video editing software such as Adobe Premiere and Final Cut Pro. We would love to see your portfolio of work and examples of how you tell stories and bring them to life.
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Professional Engagement: This intern will become a part of our K12 audience engagement team and support the execution and measurement of ongoing campaigns. You'll work with our K12 team to craft content, track content, build assets, launch assets, and continually measure along the way. Specific responsibilities include developing marketing collateral; developing and leading push notifications; sourcing images; supporting paid media copy and updates; and reporting key metrics. You'll follow an organized, project-management focused approach to the work and your support of the team. A successful intern will have a strong attention to detail, background in writing, previous experience in thinking creatively and engaging audiences, and working with teams on abstract ideas and concepts. This intern should have an interest in marketing, business, entrepreneurship, journalism, or another relevant field.
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Analytics and Insights: This intern will help identify, drive, and distill the data and evidence that drives our understanding of audiences and channels. You'll become a focal point to create standardized data sources by leveraging platform APIs and existing reporting tools for paid media; email; SEO; and web analytics. You'll analyze, recommend, and implement data processes and document these recommendations to ensure our processes flow and data structures support end-to-end marketing reporting. You'll assist in developing business cases to identify efficient and effective opportunities that could make our teams and our processes smarter through more evidence-based approaches. This intern should have a strong background in data science and pursuing a degree in data science, business analytics, or relevant field.
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Student and Parent Engagement:This intern will become a part of our family engagement team and support campaigns that drive engagement with the SAT Suite, AP, and BigFuture programs. This intern will support weekly reports; research business cases and opportunities; develop content; and support execution and measurement of ongoing initiatives. The intern will have the opportunity to work in a rotational model to get to know all members of the team over the course of the year-long internship and learn about each phase of the campaign process: set goals, initiate, execute, and measure. This student should be interested in students, families, and education. A successful intern will have a strong attention to detail, background in writing, and previous experience in thinking creatively and working collaboratively on a team. This intern should be entering their junior or senior year of college and studying marketing, business, entrepreneurship, journalism, public relations, advertising, or another relevant field.
Please clearly indicate the specific role that you're applying for based on your background, skills, and career interests in your job application.
While interns will focus on specific teams and duties, experiences will be tailored to the intern's interest/area of study. Typical responsibilities and areas of focus could be:
- Developing stories that leverage multimedia assets coupled with our data to augment our owned communication channels through earned media.
- Planning and conducting interviews with students, counselors, or other educators.
- Analyzing data to inform storytelling and presentation materials.
- Assisting in real-time engagement with student and educator communities.
- Creating email, text, and social media content for high school students inspires them to act on their best next step toward college and career.
- Developing and implementing campaigns that drive awareness of and traffic to our college planning services.
- Analyzing our email, text, and social campaign performance to improve results and recommend new approaches.
- Using student perspectives to create interactive experiences for internal Customer Service training.
- Analyzing counselor data to develop an innovative campaign driving counselor support of CB programs.
- Supporting College Board partnerships in key events through media relations, social media, and blog writing.
- Responding to media inquiries and pitching stories to national, state, and trade outlets.
- Monitoring news and social media using the latest research tools.
- Drawing on high school and college experiences to offer perspective on student mindsets, concerns, and motivations.
The Communications and Marketing interns will help shape materials and efforts that can positively impact millions of students. They will foster creativity and build meaningful collaborations throughout the organization.
Minimum Qualifications
- Currently enrolled in a bachelor's program specifically focused on communications and marketing fields
- General knowledge of education on a national or state level
- Strong written and oral communication skills
- Adept problem-solving skills, including using data to inform decisions and actions
- Proven ability to build relationships and influence others to action
- Committed to working the entire agreed-on internship period
To be considered candidates must submit the following:
- A résumé that includes your GPA, major, and expected graduation date
- Specific internship that best matches your skills, major and area of interest
- Writing, video, or graphic portfolio/demo upon request
Preferred Qualifications
- Excellent PowerPoint, Word, Excel, and MS Project skills
- Proficiency in editing and CRM software programs
- General understanding of computers and digital equipment and knowledge of new and cutting-edge technology
About Our Process
- Application review will begin immediately and will continue until the position is filled
- While the hiring process may vary, it generally includes: resume and application submission, recruiter phone screen, hiring manager interview, performance exercise and/or panel interview, and reference checks. This is an approximately 8-week process
About Our Benefits and Compensation
College Board offers a competitive compensation program that attracts top talent looking to make a difference in education.
- The salary for this position is $25 per hour. You will be paid this rate hourly for time worked.
- As a temporary internship position, this role is not eligible for College Board benefits including medical benefits or paid time off.
You can expect to have transparent conversations about compensation with our recruiters throughout your application process.
